Google Keyword Planner is one of the most relevant and free resources available in the market to do your keyword research. It is still preferred and used by most of the Bloggers. The only problem is that it does not provide sophisticated data to users as other tools available in the market. Although all the tools available in the market use Google data only.
Today we’ll talk about how use Google Keyword Planner for Keyword Research.
Before we jump into doing our keyword research, lets first understand some technical terms. Understanding these technical terms will help us in figuring out our keywords more easily.
Technical Terms Related to Google Keyword Planner
Average Monthly Searches
Average Monthly Searches is the average of searches performed for a specific keyword + related Keywords (LSI). By default, Google averages 12 months data using the number of searches performed for a keyword.
Let’s suppose a term has been searched in Google regularly for 12 months. The total number of searches performed for that keyword is 10,00,000. Then average to that number will be 83,334 (Actual 83,333.3).
So choosing a keyword with highest search volume is always the best option.
Google defines this as, the number of advertisers that showed on each keyword relative to all keywords across Google. Note that this data is specific to the location and Search Network targeting that you’ve selected. In the Competition column, you can see whether the competition for a keyword is low, medium, or high.
If we simplify this, it means the number of Google AdWords users advertising on Google using those keywords + related keywords.
So Google has exact data of this as which keyword is used most and which is underutilized. So why to compete if you can find a keyword which has similar search volume and less competition.
Google Define this as How often your ad might show in a day. An impression is counted each time an ad is shown on a search results page.
Google AdWords is an advertisement tool, which is made to help advertisers. So everything Google mentions is in terms of Advertisement. But bloggers have known its potential long back and exploited it accordingly.
So if we see this in terms of an article or blog, then impressions are the possibility of an appearance of your blog or article in the search result, using that keyword.
It all depends on the volume of search for that keyword. The more the keyword search volume, the more will be the possibility of your article or blog to appear in the search result.
Google Defines CTR as The ratio of the number of clicks that your ad might receive divided by the number of times your ad might be shown (which we call an impression).
Again Simplifying this in terms of Blog, the results is the number of times your blog got clicked divided by the number of times it got the impression.
Suppose your article got an impression for 10 times and have been clicked for 5 times, then your CTR will be (5/10)*100=50%
Google defines this as The number of clicks your ad might receive each day if the keyword were to trigger the ad.
It means the possibility to get a click on your article or blog if it got impression due to the keyword.
Well, a keyword is a small part of SEO, which can help you get an impression. But to get a click is not so easy. It also needs the support of your On-Page SEO + your theme + few other things. If you do these things correctly, the possibility is that you’ll start getting a fair share of the impression.
But these things do not complete google ranking factors and ranking factor is most important.
Now that you understood what these technical terms mean, lets head over to our research.
How to do Keyword Research with Google Keyword Planner
Login to your Google AdWords account:
Head over to search bar in your browser and type google keyword planner. Click on the top result (not the one mentioning ad in front of it). Sign in with your Google account.
Head Over to Google Keyword
Once you logged in, click on setting option to open another menu to head over to Google Keyword. (Image Below).
Once you click on Keyword Planner, you’ll be redirected to keyword planner page, which will look something like this.
Find New Keywords
Mention your phrase here to find keywords related or near to that and click search.
Once you click search, it’ll show you all the keywords related to that phrase.
- Now head over to Avg. Monthly Searches and click to sort it from High to Low;
- Click next to Exclude Adult Ideas to choose the competition to low;
- Now choose and check mark approx 10-15 keyword ideas which have at least 2 words in them and click add to plan;
- Now head over to plan overview. Here you’ll see all the details regarding those keywords. Something as in the image below.
- Now Head over to Keywords section and sort any column from high to low, then choose CTR. Now you would ask why CTR? Because CTR is the only actual figure that impacts you directly. So the maximum the CTR, the better the Keyword.
- Now sequence those 5 keywords to make a meaningful topic/sentence and your topic is ready;
Let’s sequence the 5 words (above in the image) to create our topic.
We have got Google Keyword Planner, Google Keywords, Google Keyword Tool, Keyword Planner Tool, Keyword Planner.
Here we can combine Google Keyword Planner + Google Keywords + Google Keyword Tool = Google Keyword Planner.
Now let’s combine Keyword Planner Tool + Keyword Planner = Keyword Planner Tool.
Now we got 2 keywords. Combining both Google Keyword Planner + Keyword Planner Tool, we get Google Keyword Planner Tool.
See how easily you combined and sequenced all those 5 keywords in one simple easy to understand keyword. Now to make it more interesting you can add tutorial at the end or how to use in the beginning. Like in the examples below:
- How to use Google Keyword Planner Tool Effectively;
- Google Keyword Planner Tool Tutorial;
- 5 Effective ways to use Google Keyword Planner Tool.
Wow, we have generated 3 more topics within few minutes of our discussion. I love these kinds of conversations. Adding these few more words will grab the attention of your readers leading more CTR over your blog.
- The job is not done yet. Now those 5 keywords should also be used in your H2 to explain them in detail;
- Now to break those H2’s further find LSI’s. Use those LSI’s as your H3, H4 & H5.
Using these keywords in H1, H2, H3, H4 & H5 tags helps you in your on-page optimization.
Now for those who do not know what are LSI keywords?
LSI Keywords are the keywords that contribute in deriving the intent of the keyword. In a nutshell, they are the words that we generally find related to the main keyword.
If we go through the context of SEO (search engine optimization), then they are keywords that we should be using in our content to help search engines understand our content better. You may also say that LSI keywords help you to increase your organic search engine traffic and improve your ranking.
If you are writing something about making coffee, then it’s LSI keyword can be Cup/Mug, Coffee Powder, Blender/mixer, Coffee Maker, Milk etc. It always keeps on changing. But you should keep this in mind that LSI keywords are the keywords that define the intent of your article. Google uses this intent to produce result matching users intent.
If the user is searching to buy coffee and your LSI makes the intent to make coffee, then your article will not be shown as a result of this search result. So choose your LSI’s carefully.
Where else can you find your Key keywords?
You can also find your key keywords through Google Search Console. Using those keywords are one of the most intelligent decisions as those keywords are already the reason for your traffic. So it’s better to optimize your content according to those keywords so that you can get better traffic for those keywords.
Where to find these keywords in Search Console?
- Login to your search console;
- Go to your dashboard;
- Click on Search Analytics;
- Then check mark Clicks and queries;
The moment both are clicked, you’ll see the keywords listed below, for which your website is getting clicks. Note down these keywords in notepad to use them further.
How to use these keywords?
Use those listed keywords in your blogs metadata, heading, body tags and alt text for images.
Mentioning those keywords at these places will improve your Google SERP ranking.
I shared my experience, now it’s your turn. Share how you do your keyword research?
One more thing, If you find this article useful & helpful in any way, to anyone, then don’t forget to “share” and “appreciate” it.
Feel free to ask questions, in case you feel stuck somewhere.
Note For Support
Please don’t forget to mention what you think is missing in this article. So that I can improve it for others as well.