Today we’ll talk about search engine optimization. We’ll do it focusing more over on-page SEO techniques. With these few handy on-page SEO techniques, you may improve your article’s web presence. These all are technical things, yet you do not need any technical knowledge to implement them. Just follow along, and you’ll be able to do it. But before we proceed ahead, let’s understand a bit about it.
But before that, if in case you have not yet started your own blog, refer this easy to understand guide. It’ll help you understand each and every step to start your own blog in easy way, with great detail of understanding.
If you have just started, here is how you can finalize your WordPress theme and learn to optimize your WordPress after first installation. Now coming back to out topic, lets start with understanding what is Search Engine Optimization.
What is Search Engine Optimization?
In simple terms, Search Engine Optimization are the arrangements made to improve your web visibility. It focuses majorly on its appearance in search results, when someone searches for anything near to your topic of writing.
Well search engine takes your search as a query. To deliver the result they run their algorithms to find the best answers to that query.
For example you write about health drinks, so search engine optimization focuses on presenting your article as best answer to any query near to health drinks, as per search engine algorithms.
Types of Search Engine Optimization:
There are 2 types of Search Engine Optimization techniques
Take it as PR (Personal Relations) of your blog, which make it worth for search engines to give it high ranks. That’s what affects your appearance in search results.
Take is as presentation of your blog in the eyes of search engines, which gives it higher ranks. Now don’t get confused of presentation with beautifying your blog. Presentation simply means how well search engines can read your articles without difficulty.
Today we are focusing only over on-page Search Engine Optimization, so let’s focus on that.
What is On-Page SEO?
It is an arrangement within the post or article in a way that search engines can relate it as a helpful resource for the search query of an individual in search engines. For example, I searched for “why marriages are so expensive” on the google search. Now, what Google will do? It’ll search for most relevant answers to my query.
How can your post be most relevant?
This has a one-word answer known as “Keyword”. Queries searched most can be said as keywords. Once you find the most relevant keywords for your article…..bang, you are ready to go. Below listed On-Page SEO techniques will tell you where and how to use those keywords. It’ll make your post the most relevant answer for the search engine queries.
There are many tools available in the market today, which help you in doing your keyword research. Right now we’ll not dive in Keyword Research. So let’s focus over On-Page SEO Techniques.
On-Page SEO Techniques?
Below listed are few on-page SEO techniques. Use them as they are mentioned and you’ll see guaranteed results.
This is one of the first things you will do before even writing your article. You choose a topic and make it your title……… right? Now you would think that how is this simple thing gonna affect my on-page SEO. Well, this one of the foremost thing visible while you search for any topic in google.
How this can change your on-page SEO?
Here is what you need to do. Do not just write anything in title……..design it, create it.
What’s there to design or create?
Well, you have to design/create it in such a way that you can place your KEYWORD in a meaningful way in it.
For example, You are willing to write something about health drinks you tried and tested and have seen significant improvements in your health. Then go to google keyword planner, search for keyword suggestion for Health Drinks and opt for the most valuable keyword as in the image below. Now you got your title “whats the best diet drink”.
Now if someone searches for the best diet drink, your post has better chances appear in the search results.
Due to competition, one-word keywords have lost their relevance. It’s time to use long tail keywords. Long tail keywords are more focused, answering a precise question. Being long it usually does not appears under small searches, but in specific long searches, it has more relevant results. Example with the image above shows you the best way to find long tail keyword. Usually, Long Tail Keywords are ideally said to be of minimum 4-10 words.
What are meta descriptions?
Meta descriptions are descriptions available below the title in your search results.
How they affect your Search Engine Optimization?
They affect your search engine optimization in a way that most people click on the links only after looking better meta description related to their query.
What to do to improve here?
Create your meta description in such a way that a single glimpse of it reflects the issue addressed. One should immediately know what you want to answer through your article.
Sample Meta Description:
Content mentioned in the red box is the meta descriptions. Have you identified what meta role does meta description plays? Your first look at meta description will give you the idea to click. You’ll not take more than 2 seconds to decide to click first on the very top result. After that, you may click on any result, but you will for sure click on the very top result. Due to that meta description is one of the factors impacting your search engine optimization.
Meta tags are snippets of text that describe a page’s content, making it easy for Google to identify the content. The meta tags don’t appear on the page itself but are placed in page’s code.
Spiders/robots/crawlers perform indexing of everything they ‘read’, through meta tags. Meta Tags are the descriptions of the keywords or phrases under which the website owner would like his or her website to be indexed.
It’s Meta Tag that help the spiders/robots/crawlers understand what the page is about and where it belongs in an index.
Spiders/robots/crawlers correlate the meta tags with the content found on the website and come up with their own understanding of where the page belongs on an index.
You can see your meta tags by clicking right click on any page of your blog and click on inspect. Result you get on next tab is your meta tag.
It can also be said as your permalink. It should be more search engine friendly, as it helps in better crawling. Go to Settings>Permalink and adjust your permalinks as in the image below. You may also find my previous article about how to optimize your WordPress after the first installation.
Body Tags (H1, H2, H3, H4, etc.)
This is for better readability for your readers and for Google as well. Through these body tags, Google reads, what are the contents of your blog and whether they are essential for search results.
Majorly H1 tags are reserved for the title, so use remaining tags to highlight your article with headings and subheadings differentiating google what is covered in the blog. You can find these tags just below Add Media Button, which usually mentions Paragraph in a scroll down button.
Ideal keyword density suggested for the article is of 2-5%, as stuffing keywords more than that may lead to banning on your website from google. So use your keywords very wisely and at the right place, which makes it meaningful.
Use images for search engine optimizations. How you can do that? Every image has its own fields of descriptions, but most important for SEO is Alternative Texts. Fill up those with your Relevant info.
One thing to keep in mind that Images if not appropriately handled may lead to speed loss of your website. Speed loss means rank loss. So make sure you use compressed images and use CDN to deliver them. It’ll be better if you use some caching plugin as well.
Bloggers run behind back-links from other websites, but forget to use internal links. Links which they already have in their arsenal pack. Link every article internally with additional blogs by placing their links in your current blog. It helps Google crawl your pages + helps in google ranking as well. Suppose you have linked 8 pages from your current article and if any article among those 8 rises up in google ranking ladder, then it will take other pages with it and help them rise up the ranking ladder. So always link your articles internally, without fail.
Make sure your content is written to help your readers. Which means it must be Original, interactive, comfortable & well informative. If your reader visits your website and goes back without reading the full post, it’s gonna cost you. So make sure you create your content in such a way that your reader find it useful enough to go through all of it. Market standard is to create a post with a minimum of 800 words to rank well in google.
One more thing, try to avoid small and silly mistakes in your writing. Errors like spelling mistakes, grammar mistakes, punctuation mistakes may not seem significant but may affect your page rankings sometimes. So better do your proofreading very well.
I know it does not seem so easy, as I am also not too good at these. So I have a helping hand for the same. I use software, which helps me eliminating these small troubles for me in real-time. It helps me correcting my spellings, punctuation, grammar plus it helps me in keeping my content original. Here you may see every detail about it.
Here is your on-page SEO checklist:
Place your keywords in:
- Heading (Title),
- URL Structure (Permalink),
- Meta Description (First Paragraph),
- Image alt tag,
- Meta tag,
- In H2 & H3 Body Tags,
Create Content which are:
- in Easy Language,
- Well Informative,
- Minimum 800 words.
- Optimize images before uploading (compress and resize).
- Link Internally to related articles,
- long tail keywords.
- Content length
Well, I shared my experience, now it’s your turn. Share your On-Page SEO techniques.
One more thing, If you find this article useful & helpful in any way, to anyone, then don’t forget to “share” and “appreciate” it.
Feel free to ask questions, in case you feel stuck somewhere.
Note For Support
Please don’t forget to mention what you think is missing in this article. So that I can improve it for others as well.